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With your Battle.net account: WoW Trading never sees your password, and only learns your BattleTag and the names of your characters.

• Your lists, everywhere. What you follow and your target prices, on every device, in as many lists as you like, with a note on each product.
• A trading journal. Write down what you buy and sell: it works out what you still hold, what it cost you and what you made.
• An email when a price comes down to the one you would buy at.
• The site your way. Your time zone, your realms at hand, the chart period, the sort and the size of deals you care about.

Without an account, the site works all the same: your watchlist then stays in this browser. Signing in moves it to your account.